Truva is a real-estate platform built to simplify home buying and selling.
As the real estate market continues to grow, we sought to define what sets this platform apart. It is about providing a streamlined, guided experience for home buyers and sellers, something unique in a traditionally complex landscape. This essence was what we aimed to capture and communicate.
Starting with in-depth workshops, exploring various positioning strategies, messaging, and target audience segments to fully understand their business model. The result is a cohesive brand that stands out in the real estate market, resonating with its audience. This world we created with bright colors, contrast and shapes is all about making a statement and simplifying the real estate journey.
Navigating positioning in a crowded market was challenging, underscoring the importance of identifying the unique selling proposition and what sets the brand apart. Expanding the identity across print and web required close collaboration with their designer, involving multiple iterations. Balancing the needs of the target audience with the client's vision proved to be a crucial focal point, ensuring the brand resonated deeply with both. Overall, completing this project was a collaborative effort that taught me the importance of effective teamwork and stakeholder engagement.
Sanskriti Zambre
